Not another photoshop montage

July 11, 2008 • 30 sec read


This post is over ten years old. Chances are, I've learned enough to have advanced my thinking about some of this stuff.

I’ve seen some really bad cell phone ads recently that are clearly just a bunch of product shots thrown into Photoshop with reflections added. In contrast, the homepage of Apple.com today shows some attention to detail: the unseen back logo of the leaning iPhone is actually reflecting off of the one it’s leaning on. Whether it’s bothering to take a shot just for the ad or solid Photoshop skills, it’s nice to see the attention to detail.


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